Pelatihan Digital Marketing UMKM: Peningkatan Pemasaran Masa Pemulihan Pandemi

Abstrak

This community service activity was conducted in Jeulingke Village, Syiah Kuala District, Banda Aceh Regency in Small and Medium Enterprises (MSMEs). This activity aims to expand information and capabilities in marketing products. The method used in this service uses the PAR approach by coordinating, straightening, and moving. This activity is realized through preparation for using social media to display items and assessments using web and broadcast communications to grow the market through digital marketing. The results obtained after the training indicated that expanding acceptance from customers to MSMEs was identified as being able to build MSME orders and turnover.